GEOLOCATION

Studies show consumer willingness to purchase increases by nearly 30% on clear, sunny days.

So how is the weather affecting YOUR bottom line?

Let the sun in

Cloudy and overcast days reduce a customer’s willingness to purchase by 28%.

So how is the weather affecting YOUR bottom line?

Let the sun in

In some industries, rainy weather can boost online sales by 10-12%.

So how is the weather affecting YOUR bottom line?

Let the sun in

During the days following a snowstorm, purchases of 4-wheel drive vehicles soar.

So how is the weather affecting YOUR bottom line?

Let the sun in

In some industries, inclement weather can boost online sales by 10-12%.

So how is the weather affecting YOUR bottom line?

Let the sun in

SMBs

Turnkey, weather-triggered advertising and marketing solutions to make small to medium-sized businesses more visible online.

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Multi-Location

Powerful co-op and group weather-based advertising for franchises, dealer networks and multi-location retailers.

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Brands

Device-agnostic, weather-focused digital advertising plans for national and regional consumer brands.

Schedule a Demo

Industries Served

WeatherAware® leverages real-time weather conditions and forecasting to get your brand message to the right consumer at the time their local weather is influencing their buying decision. The suite spans all devices and reaches consumers using online search, display and social ad channels across nearly any vertical.

How It Works

It all begins with the weather conditions in your consumer's area. Those conditions trigger proprietary software that automatically adjusts variables like the creative, messaging, offer, and bidding of your ads up to the minute. This ensures your ad dollars are being spent with virtually zero waste.

What truly sets WeatherAware® apart, though, is our landing pages. As the endpoint for all these ad channels, they serve weather-responsive creative and messaging designed to take full advantage of the buyer’s intent. The result is a contextually relevant experience for the consumer, meaning fewer cart abandonments, more conversions, and increased sales for you.

Services

The WeatherAware® suite of weather-responsive digital advertising solutions is as innovative as it is robust. All campaigns are preconfigured to roll out in real time as the weather changes in the consumer’s target area. Take advantage of the whole suite or choose from the individual services below.

Paid Search

Automatically adjust your AdWords bidding to target high-value keywords based on weather-catalyzed changes in search volume.

Display Advertising

Effortlessly launch weather-responsive banner ads to achieve maximum exposure for your offering or brand.

Social Media

Deploy social media campaigns featuring creative, offers, and messaging designed to align with the current weather conditions and achieve maximum social advertising ROI.

Dynamic Landing Pages

Serve up conversion-optimized messaging and offers based on weather conditions, changes in temperature, and natural emergencies.

Blogs

What Is Weather-Triggered Advertising?

From our footwear to our weekend plans, everything is subject to change according to the weather. So why should advertising be any different? With so much of life weather...

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How Consumer Behavior is Influenced by the Weather

You might be surprised how significantly weather affects our behavior. Did you know, for example, that one French study found that women are 8 percent more likely to give...

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5 Big Brands Getting Major Results from Weather Responsive Ads

Highly effective advertising requires more than just the right message. Your ads also need to reach consumers at the right time and place for an ad to really speak to the...

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Fun Facts

71.9 Inches of rainfall:
Most ever recorded in 24 hours
1200 Tornadoes:
Average annual number in the U.S.
301 MPH:
Fastest wind speed ever recorded
1224 Inches of snowfall:
Most recorded during a single year

Get In Touch

WeatherAware® is powered by Mediagistic, the nation’s largest local advertising agency. Our support team is standing by, ready to field any question you may have or troubleshoot any technical issue you’re experiencing.

Contact Info

  • Tampa | Miami
    8675 Hidden River Parkway
    Tampa, FL 33637
  • 813-563-7300

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